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The Importance of Consumer Movement Essay with Outlines

The Importance of Consumer Movement Essay Outlines:
1. The importance of the consumer. Theoretically, the manufacturer and the businessmen exist for the consumer. His wishes should reign supreme in the field of production.
2. The poor status of the consumer in the Pakistani economy. In reality, the consumer in Pakistan is at the mercy of unscrupulous traders. The consumer is cheated in all possible ways. He is given spurious goods. He is overcharged. He is made a victim of false scarcities.
3. Why the consumer is exploited. Pakistan is a developing economy, the demand always exceeds the supply. Besides, our consumers are an illiterate lot. Litigation is costly and the consumers do not feel inclined to enter into a well-pitched battle against the businessmen.
4. Time is ripe for a consumer movement. Consumers should become vigilant. Consumer organizations should be set up. Free legal aid should be given to such organizations. The Government should make stringent laws against erring traders.
Theoretically speaking the consumer should be held supreme in any economy. It is his ultimate satisfaction that matters. His taste, his style of living, his requirements, his financial standing are the major factors that determine the shape of the economy. Howsoever good or useful a product might be, if it fails to catch the fancy of the consumer, it is just doomed. But sometimes some virtually ridiculous products come into vogue and earn a fortune for their producers. For a manufacturer, thus the consumer is not less than a god. While addressing a group of businessmen, a customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is a part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.

The Importance of Consumer Movement Essay with Outlines

Pakistani consumer is an utterly helpless fellow. He has no say in the quality or nature of goods that are sent to the market for his consumption. He is a victim of numerous malpractices. He is often made to buy adulterated or substandard goods. Second-hand goods are passed on to him as new. Dangerous goods are sold without any warning. He is misled on the quality and price of the things that he buys. Very often he falls a victim to a falsely created shortage and he is made to pay through his nose even for very ordinary goods. Clever businessmen, through glossy salesmanship, misleading advertisements, and tall claims about their products, rob the consumer of his hard-earned money. These businessmen make no scruple of selling even spurious drugs so dangerous for the life of the consumer. The consumer knows what is happening to him. But except making a loud, individual kind of protest, which has no effect on the mammon-worshipping businessmen, there is very little that he can do to check his systematic exploitation.

The fact is that ours is a developing economy in which demand is always ahead of supplies. The manufacturers know that however poor the quality of their goods maybe, they will be able to sell whatever they produce. So in defiance of all ethical considerations, they keep on producing poor-quality goods. Since a majority of our consumers, particularly in the rural areas, are illiterate, they are not able to distinguish between the genuine and the spurious or the good and the bad. It is mainly these consumers who suffer at the hands of unscrupulous businessmen. Our consumers also suffer from a total absence of awareness. They know nothing about their rights. They are ignorant of the laws. First of all, the laws on trademarks, essential commodities, drugs, weights, and measures, etc. are not very effective. Secondly, the standard of morals in our country being what it is, the businessmen do not find it difficult to steer clear of laws through greasing the palms of the inspection staff. Besides, litigation is such a costly and time-consuming affair that no consumer has the courage and patience to throw cudgels on behalf of his ever suffering community.

But time is now ripe for a well-organized consumer movement. Consumers should no longer take things lying down. They should know their rights and fight for them. They should be vigilant so that they do not walk into the traps laid by clever businessmen. If artificial scarcities are created and there are rumors about the non-availability of certain goods, they should not get unnecessarily panicky. Instead, they should try other substitutes. They should also help in the evolution of an efficient distribution system so Instead, they should try other substitutes. They should also help in the evolution of an efficient distribution system so that the goods that are available are able to reach all the people. If the consumers feel that there is an indiscreet hike in prices, they should resist it; if they come across a black marketer, instead of patronizing him, they should expose him and force the authorities to take appropriate legal action against him. Some consumer organizations in some parts of the country have already been functioning for some time. Their hands should be strengthened. Enlightened men in the legal profession should offer free legal aid to such organizations. If the Government provides for stringent punishment to erring traders, it will go a long way in strengthening the consumer movement.

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